BIGFI$H COMPETITION MAKES $1 MILLION SPLASH IN REGIONAL VICTORIA - Fri, Dec 17 2010

BIGFI$H COMPETITION MAKES $1 MILLION SPLASH IN REGIONAL VICTORIA

 

Results of a survey conducted by the Murrindindi Mitchell Bushfire Tourism Recovery Group (MMBTRG) of participants in the 2010 Inaugural BIGFI$H Competition show visitor expenditure in the bushfire affected regions across the 16 days of competition at more than $600,000.
 

The BIGFI$H Competition also generated more than $500,000 in publicity via TV, radio and print media coverage for the bush-fire affected regions of Murrindindi and Mitchell shires.
 

Murrindindi Mitchell Bushfire Tourism Recovery Group Chairman, Paul Albone, said “The successful execution of the BIGFI$H Competition has seen more than $600,000 injected into the local communities; a significant boost to the economies of these bushfire affected towns.”
 

To read the full media release, click on the link below.